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Visual Design & Assets

A Wee Walk Works Wonders was a campaign to encourage people to embrace walking short distances to cut travel costs and boost health.  Working with The 2D Workshop I defined the visual style and created the assets to be used at various sizes for print, digital and video content.

The characters were originally sketch up by the client and handed over to The 2D Workshop for development.  The client also provided customer research to inform and develop the tone of the design.  The background had to feel like a local town with shops and schools, where it was clear cars were being used.  Our characters had decided to walk and leave the car at home that day. 

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